

ESPN continues to live up to our mission of serving sports fans, anytime, anywhere. As the go-to destination for unmissable moments, big wins, unbelievable upsets, the best in storytelling and intense community fandom, ESPN is where history is made and where brands break through with the power of sports.
The #1 most
trusted brand in
Sports Media
ESPN reaches 175 million people
each month across linear and
digital properties
#1 Digital
Platform
in Sports
6.3B minutes spent each month
on ESPN digital

When it comes to sports,
we know our audience.
Our newly released Generation Stream Sports Edition explores the new generation of sports TV viewers to understand their behaviors and motivations, and to uncover trends that inform the future of sports, fanship, and consumption.
Unrivaled Coverage of Women’s Sports
One of the fastest growing sectors in sports, with female athletes captivating more fans than ever before.
A Rapidly Growing Audience
Women’s sports viewing on ESPN has grown 26% to over 72 million viewers. And here’s something of a myth buster: Both men and women are watching women’s sports. Because great competitors draw passionate fans, period.

12,600+
Total live events & 26,000+ live event hours across ABC, ESPN, ESPN2, ESPNU, ESPN+ and ESPN3
12,600+
Total live events & 26,000+ live event hours across ABC, ESPN, ESPN2, ESPNU, ESPN+ and ESPN3
12,600+
Total live events & 26,000+ live event hours across ABC, ESPN, ESPN2, ESPNU, ESPN+ and ESPN3

Commitment to a deep breadth and depth of programming
Across the Disney universe, we are building on the incredible momentum with more live programming, more championships, more sports and more storytelling than ever before.
Expanded WNBA postseason
Expanded WNBA postseason
Expanded WNBA postseason
Expanded WNBA postseason
Unlock the Power of Live Sports with Disney's Programmatic
Disney’s Programmatic offers advertisers flexibility, choice, and control, with massive scale – and the opportunity to align with the best in live-sports and game-changing moments.
Expanded WNBA postseason
Expanded WNBA postseason
Expanded WNBA postseason
Expanded WNBA postseason
Leverage the power of live sports and bring your message to fans as they’re on the edge of their seats. Learn more about driving performance-led results with our Programmatic Playbook
Leading the Social Conversation
Align your brand with ESPN, and tap into one of the most engaged communities in the digital ecosystem that generates 430 million impressions per day.
brand on TikTok
(not just in sports…overall!)
brand on TikTok
(not just in sports…overall!)
Top 3
brand on TikTok
(not just in sports…overall!)
#1
brand on TikTok
(not just in sports…overall!)